A 2023 survey carried out in Italy measured mobile brand awareness in the online grocery market. Glovo was the most popular brand, with nearly 60 percent of respondents recognizing the grocery delivery company. Supermarkets ranked second, as 55 percent of consumers were aware of grocery chains' mobile applications. Amazon Fresh sounded familiar to 35 percent of surveyed Italian shoppers.
Share of consumers aware of grocery mobile apps in Italy in 2023, by brand
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YouGov Italy. (February 16, 2023). Share of consumers aware of grocery mobile apps in Italy in 2023, by brand [Graph]. In Statista. Retrieved June 08, 2024, from https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/
YouGov Italy. "Share of consumers aware of grocery mobile apps in Italy in 2023, by brand." Chart. February 16, 2023. Statista. Accessed June 08, 2024. https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/
YouGov Italy. (2023). Share of consumers aware of grocery mobile apps in Italy in 2023, by brand. Statista. Statista Inc.. Accessed: June 08, 2024. https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/
YouGov Italy. "Share of Consumers Aware of Grocery Mobile Apps in Italy in 2023, by Brand." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/
YouGov Italy, Share of consumers aware of grocery mobile apps in Italy in 2023, by brand Statista, https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/ (last visited June 08, 2024)
Share of consumers aware of grocery mobile apps in Italy in 2023, by brand [Graph], YouGov Italy, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/